The Alluring World of Lingerie
‘Splendor Fantasy’, ‘Heavenly Star’, ‘Floral Fantasy’, ‘Black Diamond Fantasy Miracle’, ‘Hearts on Fire’, ‘Red Hot Fantasy’; these are not names of through bred equines or any latest gizmo games; these are the names of some of THE most expensive bras in the world. Ranging anywhere between $1 million dollars to $15 million dollars; these pricey possessions are sure to set the heart racing! Gold is one of the cheapest material used in making these bras; loaded with princess cut diamonds, rubies, platinum wiring, sapphires etc., the sheer curiosity and eagerness of buyers around the world who are ready to lap up these luxurious pieces of lingerie is a clear testament to the fact that- today lingerie is serious business. The global market value of the lingerie industry runs in billions of dollars.
Coined from the French word ‘linge’; lingerie theoretically means women’s undergarments. The concept of wearing lingerie is believed to have started in the nineteenth century. From being a humble and bulky piece of clothing to the 21st century’s racy, varied and sensuous pieces, lingerie has come a really long way. Historically women’s innerwear was just another piece of functional clothing; staid and bland. Today the word lingerie encapsulates an entire gamut of products that is full of sexy bras, corsets, stockings, babydolls, costumes and even sexier accessories.
More than functionality, lingerie today is all about sex appeal; sexy lingerie is the order of the day. Lingerie and intimate wear companies are catering to women customer’s in a very specialized way. Every piece of lingerie is made to make the wearer look sexy and increase the oomph factor by scores. Even a regular sports bra meant to aid fitness regimes in a classical not obtrusive way is being made in a way that makes the wearer look like a million bucks. Bras and panties are created to cater a woman of every breast size, shape, age and occasion. Lingerie makers are generating huge revenues by manufacturing lingerie specifically for each market segment; plus size, breast size specific, wedding wear, gifting, outerwear specific. Some examples are - T- Shirt bras, strapless bras, no band bras, no show panties, plunge bras etc. Whatever is on the buyer’s mind, increase the bust size, decrease the bust size, perfect camouflage and discreet wear, celebrate a special occasion or just a treat for self, there’s a perfect piece of lingerie available for it. Lingerie websites and shops are stocked to make women celebrate every possible day. Be it wedding anniversaries, Valentine’s Day, spring or maternity, women can pamper themselves with unique, sexy and sensuous lingerie.
Makers are going to great lengths and investing hundreds of man hours to make fabulous lingerie. Silk, satin, lace, polyester, chiffon, net, a variety of fabrics, textures and accessories are being used to create beautiful pieces of lingerie. From hosting fashion shows, giving flat sale to launching mobile apps, lingerie manufacturers are finding new ways to make women choose lingerie that makes them feel like a goddess.
Lingerie giants like Victoria’s Secret, Triumph International, Simone Perele, Chantelle are focusing on helping women change their body image. Sagging breasts, shaping contours or popping the derriere a bit more; anything can be achieved. Point is to start like a plain Jane and finish like a diva. New models, brands, shapes, colours, sets are constantly being introduced to create eye popping items; that are worthy of being displayed in the drawing room rather than being worn discreetly.
Silk camisoles, studded bras, satin balconettes, G strings, lacy bra sets, embroidered corsets, net stockings or priced Chantilly lace wedding wear, lingerie is no longer a one of the boring contents of a woman’s wardrobe, they are beautiful, sexy and precious possessions, that are meant to be no short of a heirloom!